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Quartz Just Published an AI-Generated Article That Absolutely Butchers the Situation With Boeing’s Stranded Astronauts

Jan 31, 2025 - futurism.com
Earlier this month, Quartz, a G/O Media-owned business news website, began publishing a large number of AI-generated news articles, which have already been found to contain significant errors. One such article incorrectly reported that NASA astronauts Suni Williams and Butch Wilmore were intentionally kept on the International Space Station (ISS) for maintenance tasks, when in fact, their prolonged stay was due to Boeing's Starliner failures. The article also inaccurately stated that the astronauts took their first spacewalk, ignoring their previous experience.

The AI-generated articles on Quartz have been criticized for their inaccuracies and misleading information, including incorrect attribution of sources. The publication's AI system has been described as a traffic-driven initiative by G/O Media, prioritizing clicks over accurate journalism. This approach has led to frustration among the company's human journalists, who are concerned about the reputational damage caused by these AI-generated articles. Despite reaching out, G/O Media has not responded to inquiries about the issue.

Key takeaways:

  • Quartz's AI-generated articles contain significant factual errors, such as misrepresenting the reasons behind NASA astronauts' extended stay on the ISS.
  • The AI-generated content incorrectly credits sources, attributing Associated Press reporting to a random employee from GV Wire.
  • The AI-generated article inaccurately describes the astronauts' spacewalk experience, omitting crucial details and context.
  • G/O Media's use of AI for content generation is seen as a traffic-driven strategy, despite the reputational harm and misinformation it spreads.
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