The API also allows for the use of message templates, which are reusable messages that can be customized and sent to customers. These templates are particularly useful for notifications and can be sent directly from Rasayel. If a business is currently using the WhatsApp Business App or the WhatsApp Personal App, they can migrate their number to be used with Rasayel.
Key takeaways:
- WhatsApp Business API (WABA) is a secure method for businesses to communicate with their customers over WhatsApp.
- Registration and activation of a phone number with the WhatsApp Business API is guided by the customer success team and takes only a few minutes.
- Businesses need to provide their own phone number, either from a telecommunications provider or a virtual mobile number provider.
- Templates are reusable messages that can be customized and sent to customers, and are the only way to reestablish contact with a customer after the 24-hour customer service window has expired.