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Raspberry AI raises $24M from a16z to accelerate fashion design | TechCrunch

Jan 13, 2025 - techcrunch.com
The fashion industry is rapidly evolving, with brands increasingly relying on technology to keep up with the demand for new styles. Raspberry AI, a startup founded by Cheryl Liu, offers a text-to-image platform that accelerates the design process by allowing designers to visualize and iterate their ideas instantly. This innovation eliminates the need for physical samples and older design tools, enabling brands to see multiple iterations of a design quickly. Raspberry has gained popularity among major fashion brands, including Under Armour and MCM Worldwide, and recently raised $24 million in a Series A funding round led by Andreessen Horowitz.

Raspberry's platform stands out due to its ability to understand industry-specific terminology and create images from sketches, making it a preferred choice for professional designers over other AI image generators. The company plans to use the new funding to expand its team and venture into home, furniture, and cosmetics product design. Raspberry's rapid growth and impressive client list have attracted significant investor interest, positioning it as a key player in the intersection of AI and fashion design.

Key takeaways:

  • Raspberry AI, a startup founded by Cheryl Liu, uses generative AI to expedite fashion design by allowing designers to visualize and iterate ideas instantly.
  • The platform has gained popularity with 70 customers, including major brands like Under Armour and MCM Worldwide, leading to a $24 million Series A funding round led by Andreessen Horowitz.
  • Raspberry AI's competitive advantage lies in its ability to accurately interpret industry-specific terminology and create images from sketches, differentiating it from other AI image generators.
  • The company plans to use the funding to expand its team and venture into home, furniture, and cosmetics product design.
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