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Reddit comments are 'foundational' to training AI models, COO says

Jan 18, 2025 - businessinsider.com
Reddit has become a key player in the AI landscape by providing foundational content for training large language models through partnerships with Google and OpenAI. These agreements allow the tech companies to utilize Reddit's vast array of posts and comments, which are rich in colloquial language and constantly updated, to enhance their AI models. Reddit COO Jen Wong emphasized the importance of AI in the company's operations, highlighting the success of AI-driven features like translation tools that have accelerated Reddit's international growth. The company went public in February and has been investing heavily in AI technologies, including an AI-powered search tool.

Additionally, Reddit is expanding its use of AI in advertising by acquiring Memorable AI, an AI-based advertisement company, to enhance its advertising platform. This acquisition aims to provide advertisers with advanced tools for creating more creative and engaging ad campaigns. Reddit's AI-powered translation feature, which now covers over 35 countries, has significantly contributed to its global expansion, making the platform more accessible to users worldwide. Reddit CEO Steve Huffman mentioned ongoing discussions with various companies, indicating potential future collaborations in the AI space.

Key takeaways:

  • Reddit has signed deals with Google and OpenAI to use its content for training AI models, highlighting the importance of its data in AI development.
  • The company has leveraged AI to create a translation tool, significantly boosting its international growth and user engagement.
  • Reddit plans to enhance its advertising platform using AI, including the acquisition of Memorable AI to improve advertising creativity and effectiveness.
  • Reddit's AI-powered translation feature has expanded to over 35 countries, enhancing user experience by allowing content translation into multiple languages.
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