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Reddit debuts AI-powered discussion search—but will users like it?

Dec 09, 2024 - arstechnica.com
Reddit has entered into significant partnerships with major tech companies, including a $60 million deal with Google and a collaboration with OpenAI to integrate Reddit content into ChatGPT. However, these deals have not been universally well-received by Reddit users. In October 2024, some London-based Redditors began posting false restaurant recommendations to manipulate AI search results, highlighting the potential for user communities to intentionally disrupt AI training data.

The integration of AI technology poses challenges for Reddit, particularly concerning the accuracy of AI-generated content. Reddit's AI-powered summaries risk disseminating incorrect information, either by drawing from inaccurate site content or misinterpreting accurate data. The company faces the challenge of ensuring its AI tools do not replicate the failures seen in other AI systems, such as Google's AI Overview. Reddit's largest shareholder is Advance Publications, which also owns Ars Technica parent Condé Nast.

Key takeaways:

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  • Reddit has entered into significant deals with major tech firms, including a $60 million agreement with Google and a partnership with OpenAI to integrate Reddit content into ChatGPT.
  • Some Reddit users have reacted negatively to these deals, with London-based Redditors posting false restaurant recommendations to manipulate AI systems.
  • There is concern that Reddit's AI-powered summaries might draw from inaccurate information on the site, leading to incorrect answers or conclusions.
  • Advance Publications, the owner of Ars Technica's parent company Condé Nast, is the largest shareholder of Reddit.
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