The company also revealed it has doubled the number of interests available for targeted ads, potentially making them more specific based on user activity. Some countries will still be able to opt out of ad targeting, but Reddit did not specify which ones. The platform is also introducing the ability to opt out of specific ad categories, such as alcohol, gambling, and weight loss. However, it warned it may not be able to stop all ads from these categories, but will aim to show fewer of them.
Key takeaways:
- Reddit is making changes to its privacy settings, removing the ability for users to ignore targeted ads based on their activity on the platform.
- Despite these changes, Reddit maintains that it does not share user activity information with third-party advertisers.
- Reddit is also adding the ability for users to opt out of specific ad categories, such as alcohol, gambling, pregnancy and parenting, or weight loss.
- Some countries will still have the ability to deselect ad targeting, but Reddit has not specified which countries these are.