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Reddit to test AI-powered search result pages | TechCrunch

Aug 07, 2024 - news.bensbites.com
Reddit plans to test AI-generated summaries at the top of search results to help users discover new content and communities. The company will use a mix of first-party and third-party technology for this feature, which is expected to be trialed later this year. This move follows Reddit's partnership with OpenAI and Google, which allows the company to leverage their large language models and use the social network's data.

In its recent earnings call, Reddit reported a 57% increase in weekly active users from the previous year, reaching 342.3 million. The company's revenue also rose to $281.2 million, surpassing Wall Street's estimates. Reddit's CEO, Steve Huffman, also highlighted the success of the platform's AI-powered language translation feature, which is set to expand to include German, Spanish, and Portuguese.

Key takeaways:

  • Reddit plans to test AI-powered search result pages to summarize and recommend content, aiming to help users discover new communities and content.
  • The company will use a combination of first-party and third-party technology to power this feature and the experiment will begin later this year.
  • Reddit has previously partnered with OpenAI and Google to leverage AI technology and data for building new features.
  • Reddit reported a 57% increase in weekly active users from the previous year, with revenue surpassing Wall Street estimates.
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