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Reforged Labs launches AI ad-creation service for mobile games in open beta

Nov 15, 2024 - venturebeat.com
Reforged Labs has launched its new ad-creation service into open beta, which uses AI to create video advertisements specifically for mobile game studios. The AI Creative Engine, trained on high-performing mobile ads, offers full-service solutions for smaller studios, providing a "storefront" of templates for different video ads. Developers can choose a template and upload assets, and the AI service will create an ad following the chosen template. The company raised $3.9 million in seed funding for this purpose, led by DCM with participation from Y Combinator, Epakon Capital, Goodwater Capital, Phoenix Fund, Asymmetry Ventures, and angel investors.

The AI service generates animations, sound effects, voiceovers with text-to-speech, creates human-like avatars, and edits the ad for seamless transitions. It also localizes any speech and text in over 30 languages. Reforged claims it can produce market-ready ads within 24 hours. The company's CEO, Robert Huynh, says the service is designed for small mobile studios and is unique in its exclusive focus on mobile gaming ads. He believes the industry will shift towards more personalized and cost-effective ads.

Key takeaways:

  • Reforged Labs is launching its new ad-creation service into open beta, which uses AI to create video advertisements specifically designed for mobile game studios.
  • The platform is powered by the studio’s AI Creative Engine, which is trained on high-performing mobile ads and offers full-service solutions for smaller studios.
  • The company raised $3.9 million in its seed round of funding, with participation from DCM, Y Combinator, Epakon Capital, Goodwater Capital, Phoenix Fund, Asymmetry Ventures and angel investors.
  • Reforged's AI service can generate animations and sound effects, add voiceovers with text-to-speech, create human-like avatars, edit the ad for seamless transitions, and localize any speech and text in over 30 languages.
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