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Regie.ai injects sales enablement with AI, but keeps humans in the loop | TechCrunch

Feb 26, 2025 - techcrunch.com
Regie.ai, co-founded by Matt Millen and Srinath Sridhar, is a sales enablement company that integrates AI with human-driven outreach to enhance sales processes. Initially launched in 2021 with a focus on generative AI content for sales teams, Regie.ai has evolved from using OpenAI’s GPT-3 for marketing copy to offering a comprehensive platform that includes AI-powered tools for sales sequence building, messaging personalization, and prospecting. The platform aims to streamline phone, email, and social outreach workflows by automating administrative tasks like list building and email management, allowing human sales reps to focus on high-value interactions.

Despite the competitive sales enablement market, Regie.ai distinguishes itself by enhancing rather than replacing human roles in sales pipelines. The company has seen significant growth, with a 300% increase in annual recurring revenue last year. Recently, Regie.ai secured a $30 million Series B funding round, bringing its total funding to $50.8 million. The new capital will support the expansion of its 75-person team, particularly in engineering and customer success. Regie.ai's clients include notable companies like Crunchbase and Copado, and the company is based in San Francisco.

Key takeaways:

  • Regie.ai combines AI with human-driven outreach to enhance sales enablement, focusing on amplifying human sellers rather than replacing them.
  • The company has expanded its product portfolio to include tools like an AI-powered sales sequence builder and co-pilots for messaging personalization and sales prospecting.
  • Regie.ai's platform integrates phone, email, and social outreach workflows, using AI to automate low-value tasks and provide insights for high-value interactions.
  • Regie.ai recently closed a $30 million Series B funding round, bringing its total funding to $50.8 million, and plans to expand its team with a focus on engineering and customer success.
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