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Remaking Intel With AI Inside Campaign

Jan 07, 2025 - mediapost.com
Intel is undergoing significant leadership and strategic changes following the departure of CEO Pat Gelsinger, with Co-Chief Executive Michelle Johnston Holthaus stepping in alongside David Zinsner. The company is refocusing on creating world-class products, particularly in AI technology, as highlighted during their CES 2025 keynote. Intel introduced new AI-focused processors, such as the Arrow Lake AI chips and Core Ultra series, targeting performance-focused notebooks and gaming laptops. The company aims to regain customer trust and market relevance, potentially through a new branding campaign akin to the successful "Intel Inside" initiative.

Amidst these changes, Intel is also implementing cost-cutting measures, including a 35% reduction in costs within its Sales and Marketing Group and a 15% workforce layoff. The company is striving to simplify its programs by the end of 2024. As Intel pivots towards AI, it shares the spotlight with Nvidia's CEO, Jensen Huang, who is expected to discuss AI's impact on industries. The article also mentions Brainiest, a marketing firm co-founded by former Intel employees, which uses AI-driven tools to assist businesses in refining their marketing strategies.

Key takeaways:

  • Intel is focusing on creating world-class products and seeking a permanent leader after the departure of CEO Pat Gelsinger.
  • Michelle Johnston Holthaus, acting co-CEO, emphasizes the importance of improving products to earn customer trust and potentially launching a new branding campaign.
  • Intel introduced AI-focused processors at CES 2025, targeting performance-focused notebooks and gaming laptops.
  • Intel's Sales and Marketing Group announced a 35% cost reduction and a 15% workforce layoff, aiming to simplify programs by the end of 2024.
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