Despite the lack of market share growth, Bing's active monthly users in the U.S. doubled to 3.1 million, with users spending 84% more time on the search engine. By the end of the year, Bing's monthly active users grew to 4.4 million. Meanwhile, other competitors like Perplexity are also investing in AI to challenge Google's dominance. However, the high cost of running AI systems, which is estimated to be 1,000 times more expensive than a standard Google search, could be a limiting factor.
Key takeaways:
- Microsoft's addition of ChatGPT to its Bing search engine has not significantly increased its market share, with Bing holding just 3.4% of the worldwide search market compared to Google's 91.6% at the end of 2023.
- The integration of ChatGPT may have helped Bing from declining further, as users were spending 33% less time on the search engine a month before the integration.
- Despite the lack of market share growth, Bing's active monthly users in the U.S. doubled to 3.1 million and users spent 84% more time on the search engine after the integration of ChatGPT.
- Other competitors are also seeking to use AI to challenge Google's dominance in the search market, but the high cost of running AI systems makes it difficult for them to compete effectively.