Instagram's parent company, Meta, has already introduced 28 AI-powered personas with distinct personalities, some based on cultural icons and influencers. These chatbots will interact with users via Meta's messaging platforms and have their own social profiles. The move is part of Meta's strategy to attract younger consumers to its platforms.
Key takeaways:
- Instagram is reportedly developing a new feature that allows users to create a personalized AI-powered chatbot.
- The AI chatbot can be customized based on gender, age, ethnicity, personality, and interests, and can engage in conversations, answer questions, and offer support.
- Instagram's parent company, Meta, has previously rolled out 28 AI-powered personas with distinct personalities and interests, some of which are based on cultural icons and influencers.
- The AI chatbots will interact with users via Meta’s messaging platforms — Instagram, Messenger and WhatsApp — and will have their own social profiles on Facebook and Instagram.