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Report: Meta to Debut Stand-Alone Meta AI App During Q2

Feb 28, 2025 - adweek.com
Social Media Week is set to take place in NYC from May 12–14, offering brand professionals and content creators an opportunity to connect and learn about the latest trends and technologies in social media. Attendees can register now to save 20% on their passes. Meanwhile, Meta is reportedly planning to launch a stand-alone application for its Meta AI assistant in the second quarter of the year, with a paid subscription service similar to Microsoft’s Copilot and OpenAI’s ChatGPT. This move aligns with CEO Mark Zuckerberg’s ambition to surpass AI competitors like Google and OpenAI by 2025.

Meta AI, which debuted in September 2023, is already integrated into Instagram, Messenger, and WhatsApp, and has replaced search features on these platforms. It offers features such as faster image generation, AI-created images from text, and voice interactions. Meta AI was also added to Meta Quest VR headsets and has seen several enhancements, including AI celebrity voices and photo editing tools. Zuckerberg emphasized Meta AI's potential to become a leading AI assistant, reaching over 1 billion users with its personalized services.

Key takeaways:

  • Social Media Week is scheduled for May 12–14 in NYC, offering a 20% discount on passes for early registration.
  • Meta plans to launch a stand-alone app for its Meta AI assistant in the second quarter, with a paid subscription model similar to Microsoft’s Copilot and OpenAI’s ChatGPT.
  • Meta AI, which debuted in September 2023, is already integrated into Instagram, Messenger, and WhatsApp, and aims to reach over 1 billion users with personalized AI services.
  • Meta AI has introduced several new features, including voice interactions, AI celebrity voices, and photo editing tools, with further enhancements expected in 2024.
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