Over the past few years, Reddit has made significant changes to its platform, including policy updates and community clean-ups, to make it more appealing to advertisers. Despite some controversy and impact on usage, the platform is growing again. Reddit is also exploring the potential of AI and monetizing its data for future AI developments. However, the actual value of Reddit in the current market remains uncertain. The company is expected to sell around 10% of its shares in the initial offering.
Key takeaways:
- Reddit is planning to launch its initial public offering (IPO) in March, with reports suggesting it will seek a $15 billion valuation.
- Despite having 70 million daily users and expected ad revenue of $800 million for the year, some believe Reddit's valuation should be lower, especially when compared to other social platforms like Snapchat.
- Over the past few years, Reddit has implemented several changes to make the platform more appealing to advertisers, including policy updates and new processes for moderators.
- Reddit is also exploring the potential of AI and monetizing its data for future AI developments, which could be another area of opportunity for the platform.