The initiative is expected to bridge the gap between online and in-store shopping experiences, with generative AI advisors guiding customers to suitable products and answering their queries. This approach aims to replicate the in-store experience online, thereby reducing cart abandonment rates and increasing revenue. Euronics and Zoovu's collaboration is set to drive innovation and growth in the retail sector by leveraging AI technology to transform product data into seamless shopping experiences.
Key takeaways:
- Euronics and Zoovu have partnered to provide AI search and product discovery solutions to Euronics' 27 retailer brands across 35 countries.
- The partnership aims to address challenges in managing product data and improving customer experiences, which can lead to increased sales and reduced cart abandonment rates.
- Zoovu's AI-powered Data Platform will help Euronics brands clean, standardize, and enrich product data, enabling personalized shopping experiences both online and in-store.
- The collaboration has already shown positive results, such as a 66% increase in customer engagement and a 25% average increase in online conversion rates.