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Retail Priorities For 2024: New Tech, Rising Crime And Culture War

Feb 23, 2024 - forbes.com
The article discusses the four core priorities for retailers in 2024, including the use of AI and data analytics, combating organized retail crime, navigating political and cultural divides, and investing in employees. Retailers are encouraged to adopt a modern IT setup where data is de-siloed and visible for advanced analytics. They are also advised to adapt their shopper experience to curb organized retail crime and to be prepared for potential backlash if they decide to take a stance on divisive cultural or political issues.

The article emphasizes the importance of investing in employees, stating that they are the key to overcoming challenges such as supply chain disruptions and organized crime. Improving the employee experience is a top priority for digital transformation among retailers worldwide. The article concludes by stating that by prioritizing the employee experience, businesses can equip their frontline employees to drive success in 2024 and beyond.

Key takeaways:

  • Retailers in 2024 should focus on being data-driven, not just data-rich, by adopting a modern IT setup where data is de-siloed, indexed, and made visible for advanced analytics to glean actionable insights.
  • One-third of retailers will adapt their shopper experience in 2024 to curb the impact of organized retail crime, using digital solutions and effective employee training.
  • Retailers need to be aware of cultural and political divisions, and should present their policies on divisive issues as transparently and thoughtfully as possible, with strong employee training and communication.
  • Improving the employee experience is a top priority for retailers, and they should focus on proper communication, collaboration, and support for their frontline workers to help them adapt to evolving challenges and reach their full potential.
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