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Return fraud's next big foe: an AI program that can spot counterfeits

Nov 30, 2024 - businessinsider.com
French luxury brand Lacoste is using an AI technology, Vrai, developed by Cypheme, to detect counterfeit returns. The AI model, trained on thousands of images of genuine merchandise, can distinguish real products from fakes with 99.7% accuracy. The technology is used to combat return fraud, a growing issue that costs retailers billions globally.

Major retailers such as Amazon, Walmart, Target, and Wayfair have been targeted by scams exploiting return policies for financial gain. In 2023, total returns for the retail industry amounted to $743 billion in merchandise, with US retailers losing over $100 billion in return fraud. The use of AI technology like Vrai could help mitigate these losses by detecting counterfeit returns.

Key takeaways:

  • Lacoste is using an AI technology called Vrai, developed by Cypheme, to detect counterfeit returns with 99.7% accuracy.
  • Return fraud is a growing issue costing retailers billions, with US retailers losing over $100 billion in 2023 alone.
  • Major retailers like Amazon, Walmart, Target, and Wayfair have been targeted by scams exploiting return policies for financial gain.
  • A crime ring exploited a 'no-return refunds' policy, recruiting legitimate shoppers to purchase items, get them refunded, and then keep or resell the goods.
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