The platform also offers features like automatic modeling for metrics, attribution logic focused on key growth levers, and warehouse-native analytics. It also allows for easy integration with existing data stacks and provides AI-assisted metric request and verification workflows. The platform is currently accepting waitlist sign-ups and plans to introduce features like self-serve data syncing to growth channels and attribution logic and model management soon.
Key takeaways:
- Roadway is an analytics and automation platform designed specifically for growth marketing, offering personalized growth marketing copilot for analysis and insight automation.
- The platform focuses on metrics and growth levers that matter to businesses, offering automatic modeling for these metrics and attribution logic focused on key growth levers.
- Roadway provides simple, self-serve access to source-of-truth metrics, allowing teams to build leaner and more effective teams with self-serve analytics directly from their source-of-truth.
- It also offers integration with existing data stacks and provides AI-assisted metric request and verification workflows, allowing users to add new metrics to their workspace.