The article also highlights the potential of AI to deliver personalized experiences, increase output, and make retention efforts more efficient. However, it advises being thoughtful about how AI is used due to its evolving nature and the need for experimentation to find its best use cases for your brand and customers.
Key takeaways:
- AI can bring great value to marketing efforts, including scaling personalization, analyzing data, building predictive models, and designing customer journeys.
- AI should be enriched with your own data to ensure it is tailored to your brand and customers, and to protect your brand's integrity.
- Data privacy and security should be prioritized when using AI in marketing, especially when using chatbots or other customer-facing tools.
- Choosing AI tools should be done carefully, considering their capabilities, how they fit your needs and budget, and their future development.