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Rolling Stone

Sep 27, 2023 - rollingstone.com
Meta has announced the creation of more than two dozen AI chat bots with personalities based on celebrities such as Snoop Dogg and Kendall Jenner. The tech giant aims to attract younger users with these AI characters, which are designed to have more personality and be more engaging than typical virtual assistants. The company also launched its first virtual personal assistant, Meta AI, which can access real-time information and be used across WhatsApp, Messenger, and Instagram.

However, Meta's CEO, Mark Zuckerberg, cautioned that the development of these products is still in the early stages and they have limitations. Despite this, the company plans to add more characters and is seeking a full-time "Character Writer" to work on their generative AI team. The company's move towards AI characters is seen as a bet on the future of the internet being dominated by artificial interactions rather than human conversation.

Key takeaways:

  • Meta is developing AI chat bots with personalities based on celebrities like Snoop Dogg, Paris Hilton, and Tom Brady to attract younger users.
  • The company launched its first virtual personal assistant, Meta AI, which can be used across WhatsApp, Messenger, and Instagram apps.
  • Meta's AI bots are designed to have more personality, opinions, and interests than traditional virtual assistants, and are intended to be more engaging and fun to interact with.
  • Despite the launch, Mark Zuckerberg cautioned that the company is still early in the process of developing these products and that there are limitations that will become apparent once users try them.
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