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Rolls-Royce CEO Torsten Müller-Ötvös retires after a 14-year tenure boosting sales by 500% and making the brand ‘cool’ again

Oct 06, 2023 - fortune.com
Rolls-Royce Motor Cars's CEO, Torsten Müller-Ötvös, is set to retire in November after a successful 14-year tenure. He will be succeeded by Chris Brownridge, the current CEO of BMW UK, from December 1. Müller-Ötvös is credited with transforming the century-old auto company, increasing sales by 500% and introducing new models such as the Wraith, Dawn, and the brand's first SUV, the Cullinan. He also lowered the average age of Rolls-Royce buyers from 56 to 43, indicating the brand's increased relevance among younger clients.

Müller-Ötvös's retirement comes as the auto industry is transitioning to electric vehicles (EVs). Under his leadership, Rolls-Royce announced plans to produce only EVs by 2030 and introduced the "ultra-luxury" Spectre car, which quickly sold out until 2025. Despite his departure, Müller-Ötvös emphasized that Rolls-Royce cars will always prioritize being a Rolls-Royce first, before being an electric car.

Key takeaways:

  • Rolls-Royce Motor Cars’s CEO Torsten Müller-Ötvös is set to retire in November, with Chris Brownridge, CEO of BMW UK, succeeding him from December 1.
  • Müller-Ötvös has been credited with turning around the fortunes of the company, increasing sales by 500% and reducing the average age of a Rolls-Royce buyer from 56 to 43.
  • Under Müller-Ötvös's leadership, Rolls-Royce expanded its range of models and made lucrative changes to the customizations in its vehicles.
  • Müller-Ötvös has also overseen the company's pivot towards electric vehicles, with the brand committing to produce only EVs by 2030.
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