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RPLY is a new AI assistant that responds to missed texts | TechCrunch

Feb 06, 2025 - techcrunch.com
RPLY, a new Mac app launched by Molly Cantillon, aims to help users achieve "inbox zero" on iMessage by using AI to identify missed texts and suggest responses. The app automatically replies to messages that have been unanswered for over 24 hours, analyzing a user's text history to craft replies that match their writing style. RPLY also features an unanswered message filter, a statistics page tracking response times, and an "inbox zero streak." While the app has attracted 1,000 paid users, mainly from tech and business fields, it raises concerns about the potential impact on emotional connections in texting and privacy issues, as it requires access to all text messages and contacts.

RPLY claims to follow a strict zero data retention policy and offers a local processing option using Meta's AI model for privacy-conscious users. Currently available only on macOS, the app plans to expand to platforms like WhatsApp and Slack. However, its $30 monthly subscription fee and privacy concerns may deter some users. Despite these challenges, RPLY's AI-generated responses have been well-received for their natural tone, though some users noted minor issues like the lack of emojis.

Key takeaways:

  • RPLY is a new Mac app designed to help users achieve “inbox zero” on iMessage by using AI to identify missed texts and suggest responses.
  • The app analyzes a user’s text history to craft replies that align with their writing style and personality, offering natural-sounding responses.
  • RPLY provides features like an unanswered message filter, a statistics page, and tracks an “inbox zero streak” to help users manage their texting habits.
  • Privacy concerns arise as the app requires access to all text messages and contacts, but RPLY claims a strict zero data retention policy and offers a local processing option.
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