Valenzuela, who founded Runway with colleagues Anastasis Germanidis and Alejandro Matamala-Ortiz, argues that the use of AI in filmmaking is not an automated process but requires human agency and iteration. He encourages people to experiment with Runway's tools before passing judgment and emphasizes the need for diverse perspectives in the conversation around AI. The company, which recently received a $141 million investment from Google, Nvidia, and Salesforce, offers a range of AI tools including text-to-video, image-to-video, video-to-video, 3D texture, video editing, and AI training options.
Key takeaways:
- Runway, a generative AI video startup, is facing criticism from Hollywood actors and writers who are concerned about the impact of AI on their industry and jobs.
- Despite the pushback, Runway continues to build a community of artists and filmmakers and promote their AI-generated output, recently launching a new feature called Watch on its website and iOS app.
- Runway's CEO, Cristóbal Valenzuela, believes that the conversation around Hollywood and AI needs to be more nuanced, emphasizing that AI will not replace everything but will augment a lot of other things.
- Valenzuela encourages people to experiment with Runway's tools before passing judgment, stating that there's a lot of human agency behind it and that the technology is not going to create a movie on its own.