The partnership is significant as it adds a new layer of legitimacy to Runway ML’s AI capabilities and provides a new source of data for Runway ML to train its models on. The move also targets major visual industries such as Hollywood, advertising, and media. Despite facing a copyright lawsuit and stiff competition from other AI startups, Runway continues to make strides in the generative video AI market.
Key takeaways:
- Runway ML, a video AI startup, is partnering with Getty Images to develop a new generative AI video model called Runway <> Getty Images Model (RGM).
- The RGM will provide a baseline model for companies to build their own custom models for video content generation, enhancing creative capabilities in various fields including Hollywood studios, advertising, media, and broadcasting.
- The partnership is significant as it adds a new layer of legitimacy to Runway ML’s AI capabilities and provides a new source of data for training its models. However, it also raises questions about the use of work from Getty Images photographers and contributors in creating AI products that could potentially replace them.
- This partnership follows major upgrades by Runway to its video generating AI web-based software app, Gen-2, and comes despite Runway facing a copyright lawsuit and stiff competition from other AI startups.