The company has also partnered with leading entertainment and media organizations to create custom versions of Gen-3 for more stylistically controlled and consistent characters. Despite the advancements, the rise of generative AI video tools poses a threat to the film and TV industry, with a 2024 study estimating that by 2026, more than 100,000 U.S. entertainment jobs will be disrupted by generative AI.
Key takeaways:
- Runway has unveiled Gen-3 Alpha, its latest AI model for generating video clips from text descriptions and still images, promising major improvements in generation speed and fidelity over its previous model.
- The Gen-3 Alpha model can generate expressive human characters with a wide range of actions, gestures, and emotions, but it has limitations such as a maximum footage length of 10 seconds and struggles with complex character and object interactions.
- Runway plans to release Gen-3 with a new set of safeguards including a moderation system to block attempts to generate videos from copyrighted images and a provenance system to identify that videos came from Gen-3.
- The rise of generative AI video tools, such as Runway's Gen-3 Alpha, threatens to disrupt the film and TV industry, with a 2024 study estimating that more than 100,000 of U.S. entertainment jobs will be disrupted by generative AI by 2026.