This potential acquisition follows Salesforce's previous major deals, including the $6.5 billion acquisition of MuleSoft in 2018, the $15.7 billion takeover of Tableau in 2019, and the $27 billion purchase of Slack in 2021. Since the Slack acquisition, Salesforce has faced pressure to improve its performance, leading to significant job cuts and cost reductions. The talks with Informatica suggest Salesforce is exploring new avenues for acquisitions.
Key takeaways:
- Salesforce is reportedly in advanced talks to acquire cloud data management company Informatica, although the deal is not yet certain.
- Informatica's market capitalization is over $11 billion, and its share price has increased from around $29 to over $38 in 2024, spiking to around $44 with news of the Salesforce talks.
- If the acquisition goes ahead, Salesforce could use Informatica's AI capabilities to help its customers manage and prepare their data for generative AI.
- This potential acquisition comes after Salesforce's previous large-scale purchases, including MuleSoft in 2018 for $6.5 billion, Tableau in 2019 for $15.7 billion, and Slack in 2021 for $27 billion.