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Salesforce flipflops from 'you're fired' to 'you're hired' in six short months

Sep 15, 2023 - theregister.com
Salesforce CEO Marc Benioff has announced plans to hire 3,300 new employees, focusing on growth and margins, just six months after the company confirmed a 10% reduction in its workforce. The new hires will be spread across sales, engineering, and the Salesforce Data Cloud product, according to COO Brian Millham. This comes after the company's decision to cut about 7,000 jobs in January to reduce operating costs and improve margins.

The company's headcount has grown from 35,000 in 2019 to over 70,000 in 2022. In 2021, Salesforce acquired Slack, but has faced criticism for struggling to integrate the technology with its core CRM tools. Activist investors have been pressuring Salesforce for more operational discipline and higher margins, similar to other large software companies like Oracle and Microsoft.

Key takeaways:

  • Salesforce CEO Marc Benioff announced plans to hire 3,300 new staff, six months after the company cut 10% of its workforce.
  • The new hires will be spread across sales, engineering, and those working on the Salesforce Data Cloud product.
  • Despite job cuts earlier in the year, Salesforce's employee count has grown from 35,000 in 2019 to over 70,000 in 2022.
  • Activist investors have been pressuring Salesforce for more operational discipline and higher margins, similar to other large software companies like Oracle and Microsoft.
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