The use of Einstein's image was not cheap for Salesforce, as they paid over $20 million to license it in a deal made nearly ten years ago. The details of the agreement remain private, as per the request of a person familiar with the matter.
Key takeaways:
- Almost 900 people gathered in San Francisco, dressed as Albert Einstein, setting a Guinness World Record for the largest gathering of people dressed as the scientist.
- The event was organized by Salesforce Inc., which uses Einstein as a mascot for its artificial intelligence features.
- Salesforce was awarded by Guinness World Records for the event.
- The company paid more than $20 million to license Einstein's image in a deal nearly a decade ago.