The startup initially operated as a services organization with a per-hire pricing model but has since transitioned to a SaaS model where employers subscribe to access Mentra’s talent pool and recruiting product. This transition has brought in an additional stream of SaaS revenue, 67% of which is annual recurring revenue. The company aims to hit $3m in SaaS ARR by the end of 2024. Mentra's current revenue model is free for neurodivergent jobseekers, and it charges an annual subscription for enterprise companies to access the platform.
Key takeaways:
- Mentra is a startup that uses AI to help large enterprises hire employees with cognitive differences such as autism, ADHD, dyslexia, OCD, TBI and PTSD.
- The company has grown its talent pool from 300 neurodivergent job seekers in March 2022 to over 33,000 today, and has signed on over a dozen companies including Harvard Business Publishing, Trellix and Auticon.
- Mentra uses AI to parse through job descriptions to ensure they are cognitively accessible and uses an algorithm to identify the best job fit based on a person's neurotype.
- The startup's revenue model is free for neurodivergent jobseekers, and charges an annual subscription for enterprise companies to access the platform. It is also building out a neuroinclusion marketplace for service providers such as consultancies and training firms.