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Samsung aims to turn its next generation of Galaxy smartphones into AI companions

Jan 22, 2025 - financialpost.com
Samsung has unveiled its next generation of Galaxy smartphones, the Galaxy S25 models, in San Jose, California. These phones are designed to function as "AI companions," capable of learning user routines, anticipating needs, and performing tasks like removing unwanted sounds from videos. The AI technology on the Galaxy S25 can toggle between apps to manage information and entertainment, and it creates personalized digital dossiers on users' behavior. Samsung emphasizes privacy by keeping AI data on the devices themselves, likening their security to Fort Knox. The Galaxy S25 models, priced between $800 and $1,300, will be available in stores starting February 7.

Despite a 25% sales increase for the Galaxy S24 models last year, Samsung's overall smartphone shipments fell by 1% due to competition in the lower-end market. The Galaxy S25 continues to leverage AI technology from Google, with some features debuting on these devices before other Android phones. Samsung aims to enhance user experience with more integrated vocal and cross-app functionalities, although analysts suggest AI is not yet a primary reason for purchasing new smartphones.

Key takeaways:

  • Samsung is integrating more artificial intelligence into its Galaxy S25 smartphones, aiming to make them AI companions that can learn routines and anticipate needs.
  • The Galaxy S25 models feature a faster chip and a more powerful ultrawide lens, with prices starting at $800 for the standard model.
  • Samsung's AI technology is designed to protect user privacy by keeping data on the device, similar to Apple's approach.
  • Despite a sales increase in high-end models, Samsung's overall smartphone shipments fell by 1% last year due to competition in the lower-end market.
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