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Samsung banks on AI expansion to drive demand for S25 phones

Jan 22, 2025 - financialpost.com
Samsung Electronics Co. has unveiled its new Galaxy S25 smartphone lineup, featuring significant advancements in artificial intelligence (AI) and hardware design. The series includes the S25, S25+, and the premium S25 Ultra, with prices starting at US$799 and reaching US$1,299 for the Ultra model. The S25 Ultra boasts notable design changes, including a 6.9-inch display, a new Gorilla Glass screen, and a titanium frame. Samsung's One UI 7 operating system introduces a system-wide AI approach, leveraging Google Gemini and Samsung's own on-device capabilities, termed "hybrid AI." Key features include AI Select for summarizing content and cross-app actions for multitasking.

The new models are powered by Qualcomm's Snapdragon 8 Elite chip, offering significant performance improvements with a 3-nanometer design. The S25 Ultra features a 50-megapixel ultrawide rear camera, while all models have enhanced video clarity and sound isolation capabilities. Samsung has also increased the memory in the base model to 12 gigabytes and improved the vapor chamber for better heat dissipation. The company aims to expand its presence in the premium smartphone market, where it currently holds a fifth of the global share, by focusing on high-tier handsets and increasing its average selling price.

Key takeaways:

  • Samsung is launching the Galaxy S25 series with a focus on AI expansion and hardware design improvements.
  • The S25 Ultra model features significant design changes, including a new Gorilla Glass screen and titanium frame.
  • The new One UI 7 operating system introduces system-wide AI features, including cross-app actions and AI Select.
  • All S25 models use the Snapdragon 8 Elite chip, offering improved performance and enhanced camera capabilities.
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