Apple, on the other hand, has opted for a different approach with its Private Cloud Compute, which offers end-to-end Apple silicon from device to cloud, ensuring that personal user data isn't accessible to anyone, including Apple. This presents a clear choice for users: a faster moving AI through a fluid, hybrid architecture (Samsung), or a more private and secure cloud enclave extension of a person’s phone (Apple). The choices for Galaxy owners in 2025 are becoming increasingly interesting.
Key takeaways:
- Samsung has revealed a major Galaxy upgrade to compete with Apple, focusing on developing accessible and utilizable AI in daily life.
- The company plans to introduce knowledge graph technology to personalize the AI experience, and will continue to focus on hybrid AI, which uses on-device AI and cloud AI together for a balance of speed and safety.
- Apple has opted for a different direction with Private Cloud Compute, which offers high-level privacy and security protections, and is not accessible to anyone other than the user.
- Samsung recognizes the challenges from Google and Apple when it comes to the next generation of AI-centric devices, and the choices for Galaxy owners in 2025 are becoming more interesting.