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Samsung Galaxy S25 Ultra Hands-On: Contextual AI Takes The Lead

Jan 22, 2025 - forbes.com
The Samsung Galaxy S25 Ultra, unveiled at Galaxy Unpacked in San Jose, focuses on enhanced software features, particularly contextual AI, rather than cutting-edge hardware upgrades. Key AI features include the Now Brief, which provides personalized summaries based on user data, and the Now Bar, a dynamic lock screen feature. The phone also introduces AI Select for smart actions and improved photo search capabilities. Notable AI advancements include the Audio Eraser for editing video soundtracks and improved Generative Edit for photo enhancements.

In terms of hardware, the Galaxy S25 Ultra is larger yet lighter than its predecessor, featuring a 6.9-inch screen and powered by the Snapdragon 8 Elite for Galaxy chipset. It retains a 200MP primary camera and introduces a new 50MP ultrawide sensor. Despite lacking silicon-carbon battery tech, Samsung promises better battery efficiency. The phone will be available from February 7 for $1,299. While the AI features appear promising, the removal of some S Pen functionalities and lack of significant hardware innovations may disappoint some users.

Key takeaways:

  • The Samsung Galaxy S25 Ultra focuses on software upgrades with contextual AI features that enhance user interaction.
  • New features like Now Brief and Now Bar provide personalized updates and improved usability on the lock screen.
  • The Galaxy S25 Ultra offers improved camera capabilities with a focus on AI-driven enhancements and better optics.
  • Despite hardware similarities to its predecessor, the Galaxy S25 Ultra is lighter and features a more scratch-resistant display.
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