The investment from Samsung could lead to a technical collaboration, potentially integrating Irreverent Labs’ AI into Samsung devices for user-generated video content. The startup also hopes to build ties with other startups funded by Samsung and is working with several of Samsung’s hardware-focused business units on a distribution strategy. Irreverent Labs is one of several companies applying generative AI to video creation, with rivals like Runway AI Inc. developing similar technologies.
Key takeaways:
- Samsung Electronics Co. Ltd. has invested in Irreverent Labs Inc., a startup that develops AI models for generating video content. The amount of the investment has not been disclosed.
- Irreverent Labs is developing an AI model that can generate short videos based on user-provided text instructions or a photo or clip. The startup plans to make this technology available through a dedicated website later this year.
- The startup's technology will initially target social media content creators, but it also plans to expand its user base to include those without video production expertise. It also plans to launch an API that will allow developers to integrate its video generation AI into their companies’ software.
- Samsung's investment could lead to a technical collaboration, potentially integrating Irreverent Labs’ AI into Samsung devices to allow users to generate video content through an app. The startup also hopes to build ties with other startups that have received funding from Samsung.