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Samsung launches a meal planning and recipe discovery platform called Samsung Food | TechCrunch

Aug 30, 2023 - techcrunch.com
Samsung has launched a meal planning and suggestion platform, Samsung Food, in over 104 countries. The platform, based on Whisk, a company Samsung acquired in 2019, offers over 160,000 recipes in eight languages and allows users to search for recipes, create shopping lists and meal plans, and follow recipe creators. The platform also integrates with e-commerce platforms in some regions for easy shopping of ingredients.

Samsung Food is available on Samsung's Bespoke range of refrigerators, and the company plans to integrate it with other devices in the range, such as microwaves and ovens, for easier cooking. The platform also offers personalization features through "Food AI," allowing users to modify recipes based on dietary preferences. Samsung plans to integrate the platform with Samsung Health for better nutrition logging and diet management and aims to introduce "Vision AI" in 2024 to recognize food items and list their nutritional values.

Key takeaways:

  • Samsung has launched a meal planning and suggestion platform called Samsung Food in over 104 countries, based on Whisk, which was acquired by Samsung in 2019.
  • The platform has more than 160,000 recipes in eight languages and offers features such as recipe search, shopping list creation, meal planning, and following recipe creators.
  • Samsung Food is also available on Samsung’s Bespoke range of refrigerators and plans to better integrate with other devices from the Bespoke range for easier cooking through the app.
  • The company plans to integrate the platform with Samsung Health by the end of the year for better nutrition logging and diet management, and introduce "Vision AI" in 2024 to recognize food items through the phone camera and list their nutritional values.
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