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Samsung Makes Surprise New Offer To Galaxy S24 Ultra Buyers

Jan 24, 2024 - forbes.com
Samsung Electronics is leveraging artificial intelligence features to revamp its flagship Galaxy smartphones, aiming to gain an edge over Apple's iPhone. The company is offering discounts and freebies for pre-orders of the Galaxy S24 range, including a 5% discount with a code and a £100 ($127.53) discount during the pre-order period. This reduces the price of the Galaxy S24 Ultra 512GB by £162.45 ($207.18) to £1,186.55 ($1,513.25). Another app-exclusive offer includes a free Galaxy Watch 6 with a Galaxy S24 pre-order.

Samsung is also extending its software support policy to match Apple and introducing webcam functionality to the S24. However, the company may start charging for Galaxy AI features after 2025. This move could be part of a broader trend where tech companies, including Google and Microsoft, introduce premium tiers for certain features, potentially leading to a shift in how consumers use their phones.

Key takeaways:

  • Samsung is offering discounts and freebies for pre-orders of the Galaxy S24, including a 5% discount and a free Galaxy Watch 6.
  • The company is also offering a 15% discount on a Samsung monitor when bought with a Galaxy Book laptop.
  • Samsung is planning to provide Galaxy AI features for free until the end of 2025 on supported devices, but may put these features behind a paywall afterwards.
  • This move towards monetizing services comes as Samsung and Google are engaged in a hardware price-war, possibly in anticipation of changes in how we use our phones in the near future.
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