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Samsung may incorporate Perplexity's AI tech in its phones | TechCrunch

Jun 02, 2025 - techcrunch.com
Samsung is reportedly nearing an investment in AI search startup Perplexity, with plans to integrate the company's technology into its devices. According to Bloomberg, Samsung is considering pre-installing Perplexity's app and assistant on its phones and incorporating its search features into the default browser. The partnership may also involve using Perplexity's AI technology to enhance features of Samsung's assistant, Bixby. This collaboration could be announced later this year.

Perplexity is currently raising a $500 million funding round at a $14 billion valuation. Samsung is not the only company interested in Perplexity's technology; Apple has considered adding Perplexity as a search engine option in Safari, and Motorola has already partnered with Perplexity to enhance its AI features. Both Samsung and Perplexity have not commented on the reports.

Key takeaways:

  • Samsung is nearing an investment in AI search startup Perplexity, with plans to integrate its technology into Samsung devices.
  • The partnership discussions include pre-installing Perplexity’s app and assistant on Samsung phones and integrating its search features into the default browser.
  • Perplexity is raising a $500 million round at a $14 billion valuation, with Samsung as one of the major investors.
  • Other companies like Apple and Motorola are also exploring partnerships with Perplexity for integrating its AI features.
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