The subscription scheme is part of Samsung's broader strategy to enhance the value of its phones and extend their longevity, alongside its existing trade-in promotions and promises of seven years of software support. While currently available only in Korea, the program may expand to other markets depending on its success. This approach reflects Samsung's ongoing efforts to maintain customer loyalty and encourage regular upgrades, despite the potential for users to return relatively new devices with years of updates remaining.
Key takeaways:
- Samsung has launched a new 'Galaxy AI Subscription Club' in Korea, offering up to 50% money back when returning a used Galaxy S25.
- The subscription costs 5,900 KRW (4.11 USD) per month and provides benefits like money-back guarantees and discounts on accessories.
- The scheme encourages customers to return relatively new phones, despite Samsung's promise of seven years of software support.
- The program is currently only available in Korea, with potential plans for a wider rollout in the future.