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Samsung’s New AI Feature Dramatically Changes Your Galaxy

Feb 18, 2025 - forbes.com
The article discusses Samsung's efforts to simplify smartphone usage by repurposing Bixby as a helpbot on the Samsung Galaxy S25 Ultra. The new Bixby aims to address feature bloat by allowing users to perform tasks through natural language requests, focusing on device-specific questions. While Bixby successfully handles simple commands like adjusting brightness and setting up facial recognition, it struggles with more complex, layered requests. Despite these challenges, Bixby's role is seen as a significant update for Samsung, offering a more accessible alternative for users who find modern smartphones overwhelming.

The article highlights the potential of Bixby to become an essential part of the Galaxy experience if Samsung continues to refine its capabilities. Unlike other AI solutions like Gemini and ChatGPT, Bixby focuses on practical, on-device tasks, which could enhance accessibility and feature discovery. The article notes that some tasks are completed on-device, while others are processed in the cloud, with the hope that future iterations will migrate all processing to the device. This approach could make Bixby a valuable tool for users who need assistance navigating complex smartphone features.

Key takeaways:

  • Samsung has repurposed Bixby as a helpbot on the Galaxy S25 Ultra, focusing on device-specific tasks using natural language requests.
  • Bixby's new role aims to simplify smartphone usage, providing an alternative for those overwhelmed by complex features or with accessibility needs.
  • While Bixby can complete many tasks on-device, some actions still require cloud processing, but Samsung aims to enhance on-device processing in future updates.
  • The focus on device-specific AI tasks differentiates Bixby from other AI like Gemini and ChatGPT, offering practical, real-world applications for smartphone users.
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