Samsung's market share in China has significantly decreased over the past decade, from being the largest smartphone manufacturer with a 20% market share in 2013 to just 1% in 2018. The partnership with Baidu, a local tech giant, is part of Samsung's strategy to rebuild its business in China.
Key takeaways:
- Samsung Electronics China will be using Baidu’s Ernie AI to power Galaxy AI features like translation and summaries in its new Galaxy S24 series, replacing Google AI.
- The Chinese version of the Galaxy S24 will have AI translation, summarization, and text formatting features similar to its US-based launch.
- The substitution of Google AI with Baidu's Ernie AI is likely due to Google's limited presence in China, as Android devices in the country ship without Google apps and services.
- Samsung's market share in China has significantly decreased over the last decade, from around 20 percent in 2013 to just 1 percent in 2018.