However, Apple's recent controversies have blurred the lines between the two companies' approaches. Apple has faced criticism over its enhanced visual search feature and a $95 million settlement related to alleged eavesdropping through its Siri AI assistant. These issues have raised questions about Apple's transparency and commitment to privacy, making its devices appear less secure than before. As Samsung prepares to showcase its AI advancements at CES, the distinctions between the two tech giants' AI strategies have become less clear, making the competition more intriguing as 2025 begins.
Key takeaways:
- Samsung is preparing to launch its Galaxy S25 with advanced AI features and enhanced security and privacy through One UI 7, aiming to compete with Apple's offerings.
- Apple's Private Cloud Compute is designed to extend secure device enclave to the cloud, but recent controversies over privacy issues have blurred the lines between Apple's and Samsung's AI strategies.
- Samsung's hybrid-AI approach combines on-device and cloud AI to balance speed and privacy, positioning it as a strong competitor in the AI-driven smartphone market.
- Recent privacy concerns surrounding Apple's AI features, such as enhanced visual search and Siri, have raised questions about transparency and user control, impacting its reputation for privacy.