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SAP BrandVoice: Business Unleashed: Data As A Strategic Asset In The Digital Age

Feb 26, 2025 - forbes.com
The article discusses the challenges businesses face in harnessing the vast amounts of data they generate, with less than 10% of organizations effectively utilizing insights-driven capabilities. This underutilization represents a significant untapped potential, as fragmented and poor-quality data management costs organizations an average of $12.9 million annually. The solution lies in adopting a unified data platform, such as the SAP Business Data Cloud, which centralizes data from various sources into a cohesive semantic layer. This approach simplifies data management, enhances analytics, and unlocks advanced AI capabilities, transforming data into a strategic asset.

The SAP Business Data Cloud offers features like data integration, governance, modeling, transformation, and analytics, enabling organizations to make data-informed decisions, improve efficiency, and foster innovation. By integrating SAP Databricks, the platform supports advanced data engineering and machine learning, accelerating the conversion of raw data into actionable intelligence. This unified strategy empowers businesses to thrive in a data-driven landscape, turning scattered data into a powerful tool for strategic decision-making and gaining a competitive edge.

Key takeaways:

  • The SAP Business Data Cloud is a unified platform that centralizes data from SAP and non-SAP sources, enabling advanced analytics and AI capabilities.
  • Data complexity and fragmentation cost organizations significantly, but a unified platform can mitigate these issues by consolidating and organizing data.
  • Integrating SAP Databricks within SAP BDC enhances data engineering and machine learning capabilities, allowing for sophisticated AI model building and deeper insights.
  • A unified data strategy transforms businesses by enabling better decision-making, improving operational efficiency, and fostering innovation.
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