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Scaling To The Challenge Of Hyperscale Growth In The Visual Economy

Feb 28, 2025 - forbes.com
The article discusses the challenges and opportunities presented by the hyperscale growth of visual media, driven by globalization, user-generated content, and the increasing demand for personalized and high-quality video content. It highlights the need for brands to manage this growth efficiently to avoid bottlenecks that can delay time-to-market and damage reputation. The solution lies in leveraging automation and AI to streamline operations, optimize performance, and enhance customer experiences. AI technologies, including generative AI, can automate repetitive tasks and create adaptive content, but must be used thoughtfully to maintain authenticity and brand trust.

A real-world example from Cloudinary illustrates how a global sporting goods company successfully managed hyperscale challenges by applying real-time automated content transformations and delivering personalized experiences. The article emphasizes the importance of balancing automation with human oversight to ensure brand safety and consumer trust. Looking ahead, advancements in generative AI, next-generation media formats, and 3D modeling technologies are expected to further enhance content delivery and help brands thrive in a media-heavy landscape.

Key takeaways:

  • Brands are increasingly using video to build trust, increase market awareness, and drive purchases, but they face challenges in managing the hyperscale growth of visual content.
  • Automation and AI are essential for streamlining operations, optimizing performance, and managing the complexities of hyperscale growth in visual media.
  • AI must be used thoughtfully to maintain authenticity and brand trust, with a gradual approach to incorporating more complex functionalities.
  • Emerging technologies like generative AI, next-generation media formats, and 3D modeling will help brands thrive in a media-heavy world by enhancing content delivery and personalization.
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