This incident follows a similar situation involving actor Tom Hanks, whose likeness was used in a promotional video for a dental plan without his consent. Hanks addressed the issue on social media, warning his followers about the video and clarifying that he had no affiliation with the dental plan's advertising. Both cases highlight the issue of celebrities' names and likenesses being used without their permission for promotional or advertising purposes.
Key takeaways:
- Scarlett Johansson has initiated legal proceedings against an AI application, Lisa AI, for using her name and likeness in an online ad without authorization.
- The ad, which has since been removed, featured AI-generated images resembling Johansson and an artificial voice promoting the app.
- California and other states enforce strict privacy laws that allow individuals to pursue civil claims against unauthorized use of their name and likeness for advertising purposes.
- Tom Hanks has also faced a similar situation where his name and likeness were used without his consent for a promotional video for a dental plan.