This is not the first time Johansson has dealt with unauthorized use of her image. In 2018, she spoke out about her image being used in "deepfakes", where women's faces are artificially added to pornographic videos. Other celebrities, including Tom Hanks and Sarah Silverman, have also publicly objected to the use of their names and likenesses for AI without their consent.
Key takeaways:
- Scarlett Johansson has taken legal action against an AI app, Lisa AI: 90’s Yearbook & Avatar, for using her name and likeness in an AI-generated advertisement without her permission.
- The ad, which was posted on X (formerly known as Twitter), used real footage of Johansson to generate a fake image and dialogue for her.
- Other celebrities, including Tom Hanks and Sarah Silverman, have also spoken out against the use of their name and likenesses for AI without their consent.
- This is not the first time Johansson has experienced her image being used without her consent, having previously spoken out about the use of her image in computer-generated "deepfakes".