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Search Startup Perplexity Increasingly Cites AI-Generated Sources

Jun 26, 2024 - forbes.com
AI search startup Perplexity has been criticized for citing AI-generated blogs as authoritative sources, which often contain inaccurate or outdated information. A study by AI content detection platform GPTZero found that Perplexity's search engine frequently cites AI-generated posts on a variety of topics. The company's CEO, Aravind Srinivas, has defended the system, stating that it is "not flawless" and is continually being improved.

Perplexity has also faced allegations of plagiarizing journalistic work from multiple news outlets. The company has denied these claims, arguing that facts cannot be plagiarized. Despite these controversies, Perplexity has gained popularity, with 15 million users including high-profile tech figures. However, experts warn that the quality of the startup's AI responses could be compromised if the quality of its sources degrades.

Key takeaways:

  • AI search startup Perplexity has been criticized for citing AI-generated blogs as authoritative sources, which often contain inaccurate or outdated information, according to a study by AI content detection platform GPTZero.
  • Perplexity's CEO, Aravind Srinivas, has defended the company's practices, stating that its system is not flawless and that it is continually refining its processes to identify relevant and high-quality sources.
  • The startup has also faced allegations of plagiarizing journalistic work from multiple news outlets, including Forbes, CNBC, and Bloomberg, which it has denied.
  • Despite these controversies, Perplexity has gained significant popularity and funding, with backers including Amazon founder Jeff Bezos and Google Chief Scientist Jeff Dean, and has over 15 million users.
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