Seeking nominations for the top creative agencies harnessing generative AI
Feb 22, 2024 - businessinsider.com
Business Insider is seeking nominations for a list of creative agencies that have effectively utilized generative AI technologies in consumer-facing work. Over the past year, ad agencies have become more proficient in using this emerging technology for their clients' creative projects, with notable results such as OpenAI's new Sora video generation tool. The focus is on agencies that have incorporated generative AI into the development of copy and art visible to consumers, with existing campaigns using generative AI as evidence.
The publication is not interested in agencies that use AI for optimizing online ad placements or mostly for internal processes, or those without work showcasing the use of generative AI. The list is set to be published in April, and nominations are to be submitted before 5 p.m. ET on March 22.
Key takeaways:
Business Insider is seeking nominations for a list showcasing creative agencies that have effectively used generative AI technologies in consumer-facing work.
Over the past year, ad agencies have become more adept at using generative AI tools for their clients' creative work.
The list will focus on agencies that have used generative AI to develop the copy and art that consumers have seen, and have existing campaigns using generative AI.
Nominations should be submitted before 5 p.m. ET on March 22.
