The Instacart Marketplace, powered by the Instacart Developer Platform, facilitates online shopping, delivery, and pickup services in collaboration with over 1,500 retail banners across North America. This partnership reflects a growing trend in smart home device usage, as highlighted by the PYMNTS Intelligence ConnectedEconomy™ report, which notes an increase in consumer adoption of smart devices like voice assistants and smart thermostats. Instacart has previously integrated its API with platforms like New York Times Cooking and WeightWatchers, showcasing its commitment to expanding shopping capabilities through technology.
Key takeaways:
```html
- Samsung is partnering with Instacart to integrate AI technology into select refrigerator models, enabling food inventory management and grocery ordering directly from the refrigerator.
- The Instacart Marketplace experience will debut on 2025 Bespoke refrigerator models and be added to existing AI Family Hub+ refrigerators via firmware updates.
- The integration will be powered by the Instacart Developer Platform, allowing third parties to add Instacart functionality to their websites and apps.
- The partnership aims to enhance convenience by combining Samsung's food recognition technology with Instacart's online grocery shopping platform.