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Selkie founder defends use of AI in new dress collection amid backlash | TechCrunch

Jan 19, 2024 - techcrunch.com
Selkie, a fashion brand known for its size inclusivity and sustainability, faced backlash for using generative AI to design its Valentine’s Day collection. Critics argued that the use of AI was a "slap in the face" to artists and questioned the ethical implications, given the brand's high price point and the availability of non-copyrighted vintage artwork. Selkie founder Kimberley Gordon defended the use of AI, stating it was a tool for efficiency and a way to stay ahead of technological advancements.

Despite the criticism, Gordon maintained that AI is just another medium for art, likening it to photography. However, she acknowledged the need for regulation in the use of generative AI and suggested artists should be paid every time their work is used in prompts. While she doesn't plan to use AI for future Selkie collections, she intends to continue experimenting with it in her personal art.

Key takeaways:

  • Selkie, a fashion brand known for its size inclusivity and sustainability, faced backlash for using generative AI to design its Valentine’s Day collection, with critics arguing it was a "slap in the face" to artists and ethically dubious.
  • Founder Kimberley Gordon defended the use of AI, likening it to a tool like photography and arguing that it allowed her to be more efficient and stay ahead of technological trends.
  • Many artists are opposed to the use of generative AI in art, fearing it takes opportunities away from human artists and often uses copyrighted images without consent.
  • Despite the criticism, Gordon maintains that AI is just another medium to work with and plans to continue experimenting with it in her personal art, though she will not use it in future Selkie collections.
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