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Semafor reporters are going to curate the news with AI

Feb 05, 2024 - theverge.com
The politics site Semafor is launching a product called Signals, which curates coverage from around the web on the day's biggest stories. The company has built an AI-powered search tool, MISO (multilingual insight search optimizer), to help reporters find a broad range of stories in various languages, making the curation process more efficient. The tool is described as a custom bot built on OpenAI’s platform and using Microsoft’s Bing search engine.

Semafor and Microsoft are also partnering on research to understand how journalists can use AI responsibly. Semafor initially focused on newsletters, but Signals represents a new emphasis on the web. The company plans to redesign its website around Signals, viewing it as a product for the web and future social media on federated platforms like Mastodon and Threads.

Key takeaways:

  • News publishers are refocusing on their websites as destinations, with many new ideas echoing the concept of blogging.
  • Politics site Semafor is launching a product called Signals, which curates coverage from around the web on the biggest stories of the day, using an AI-powered search tool called MISO to help reporters find a broad range of stories in various languages.
  • Semafor and Microsoft are partnering on research to explore how journalists can use AI responsibly, with Semafor planning to redesign its website around Signals.
  • This shift towards web-based news and the use of AI in journalism is seen as a trend that more news organizations are likely to follow in the future.
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